Men have always been an important part of the jewelry market, but mostly as buyers of expensive women’s jewelry. Yet their role as exclusive purchasers of women’s jewelry is beginning to shift, as the sales of fine jewelry for men virtually doubled from 2004 to 2006 to reach $6 billion, according to a new [...]
Browsing the archives for the Men’s tag
When we talk about jewelry, usually in reference to women, who wear more jewelry, buy jewelry for themselves more and more gems like receiving gifts. However, there has been a marked growth in the market for Men’s Jewelry in the afternoon. In fact, a 2004 survey by an industry group of jewelry found 62 percent [...]